Privacy Policy

BRGHT – Privacy Policy

Effective Date: October 2024
Brand: BRGHT
Operating Entity: Dobar Holdings LLC
Address: 312 W 2nd St PMB A2299, Casper, Wyoming 82601-2412, United States
Privacy Contact: info@trybrght.com
Website: https://www.trybrght.com

At BRGHT (operated by Dobar Holdings LLC, "we," "our," or "us"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy describes how your personal information is collected, used, shared, and safeguarded when you visit or make a purchase from https://www.trybrght.com (the "Website").

By accessing or using our Website, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Website or provide any personal information.

1. Information We Collect

When you visit or interact with our Website, we collect certain categories of information:

A. Information You Voluntarily Provide

  • Order & Account Details: When you place an order or contact us, we collect your name, billing address, shipping address, email address, phone number, and order history.
  • Payment Information: We collect payment transaction details needed to process your purchase. Payment details (credit/debit card numbers, CVVs) are collected and processed directly by PCI-DSS compliant third-party payment processors (such as Shopify Payments, Stripe, or PayPal). Dobar Holdings LLC never stores full, unencrypted credit card numbers on our servers.
  • Communications: Records and transcripts of your interactions with our customer care team via email or contact forms.

B. Information Collected Automatically (Device & Log Data)

When you browse the Website, our servers automatically record certain information generated by your device and browser:

  • Technical Identifiers: IP address, browser type and version, operating system, internet service provider (ISP), language preference, and mobile device identifiers.
  • Browsing Activity: Time spent on pages, pages viewed, referring/exit URLs, search terms, and clickstream data.
  • Cookies and Tracking Technologies: We utilize cookies, web beacons, tags, and pixels to identify your browser session, maintain items in your shopping cart, and personalize your experience.

2. How We Use Your Information

We use the personal information we collect for legitimate business and commercial purposes, including:

  • Order Fulfillment: Processing your transactions, verifying payment authenticity, dispatching shipments, providing tracking links, and managing returns or refunds.
  • Customer Support: Communicating with you regarding your orders, answering inquiries, and resolving technical or product issues.
  • Fraud Screening & Risk Assessment: Screening incoming orders to detect and prevent unauthorized charges, identity theft, or fraudulent activity.
  • Marketing & Advertising: Sending order confirmations, promotional newsletters, product updates, and special discounts (you may opt out at any time).
  • Website Optimization & Analytics: Analyzing traffic patterns, customer engagement, and conversion performance to optimize website usability, product offerings, and advertising campaigns.
  • Legal Compliance: Complying with applicable laws, court orders, accounting requirements, and regulatory standards.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to improve site performance and enhance your user experience:

  • Essential Cookies: Required to navigate the website, retain cart contents, and authenticate secure checkout sessions.
  • Performance & Analytics Cookies: Track visitor behavior and site speed to diagnose issues and optimize our store layout (e.g., Google Analytics).
  • Advertising & Conversion Tracking: Pixels and server-side tracking (such as Meta Conversion API) help measure the effectiveness of our advertising campaigns and deliver relevant offers.

Managing Cookies: You can adjust your browser settings to refuse or delete cookies. Note that disabling essential cookies may impact certain functionalities of our checkout and shopping cart.

4. How We Share Your Information

We do not sell your personal information for monetary compensation. We share personal information only with trusted third-party service providers who assist us in operating our business:

  • E-Commerce Platform: Our online store is hosted on Shopify, which powers our checkout, inventory, and data storage.
  • Payment Gateways: PCI-compliant processors that handle card authorizations and transactions.
  • Fulfillment & Logistics: Third-party fulfillment warehouses, packing centers, and commercial carriers (USPS, UPS, FedEx, DHL) to deliver your shipments.
  • Marketing & Analytics Partners: Tools that help us manage email marketing, customer analytics, and performance measurement.
  • Legal & Regulatory Obligations: We may disclose your information if required by law, subpoena, regulatory inquiry, or to protect our rights, property, and safety.

5. Your Privacy Rights & Choices

Depending on your jurisdiction of residence, you may have specific privacy rights regarding your personal information:

A. California Consumer Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know & Access: Request details regarding the categories and specific pieces of personal information we have collected, used, or shared over the preceding 12 months.
  • Delete: Request the deletion of your personal information, subject to legal exceptions (such as completing an order or complying with legal obligations).
  • Correct: Request correction of inaccurate personal information.
  • Opt-Out of Sharing for Targeted Advertising: Request to opt out of the "sharing" of personal information for cross-context behavioral advertising.
  • Non-Discrimination: Exercise your rights without receiving discriminatory pricing or reduced service levels.

To exercise your California rights, please email us at info@trybrght.com with the subject line "California Privacy Request".

B. European Economic Area (EEA) & UK Residents (GDPR)

If you reside in the EEA or UK, you have rights to access, rectify, port, restrict, or erase your personal data, or object to processing based on legitimate interests. You may also lodge a complaint with your local supervisory authority.

6. Data Security & Retention

  • Security Safeguards: We implement reasonable administrative, technical, and physical measures to safeguard your personal data against unauthorized access, loss, alteration, or misuse. All sensitive payment transmissions occur over encrypted SSL/TLS channels.
  • Data Retention: We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, manage customer accounts, satisfy warranty and return commitments, and comply with tax and legal requirements.

7. Children's Privacy

Our Website is not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 13 (or under 16 in certain jurisdictions). If you believe a child has provided us with personal information, please notify us at info@trybrght.com, and we will promptly delete the data.

8. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our operational, legal, or regulatory practices. Any changes will be posted on this page with an updated "Effective Date." Your continued use of the Website after updates are posted constitutes your acceptance of the revised policy.

9. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or our data handling practices, please contact us:

Dobar Holdings LLC
312 W 2nd St PMB A2299
Casper, Wyoming 82601-2412
United States
Email: info@trybrght.com
Website: https://www.trybrght.com