Privacy Policy

PRIVACY POLICY

Last updated: June 14, 2026

Brght™ is operated by Dobar Holdings LLC (“Brght,” “we,” “our,” or “us”). We operate this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Brght is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Use and Conditions of Sale and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

  1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including payment card information, transaction details, payment confirmation, and other payment-related details.

  • Account information, including your username, password, preferences, and settings.

  • Transaction information, including items you view, add to your cart, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us, including information you provide when contacting customer support.

  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information, including how and when you interact with or navigate the Services.

  • Marketing and advertising information, including your preferences for receiving communications from us and details about your interaction with our ads or promotional content.

  1. PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, use the Services, contact us, or otherwise provide personal information.

  • Automatically through the Services, including from your device when you visit our Website or interact with our products, services, cookies, pixels, tags, or similar technologies.

  • From service providers, including technology providers, payment processors, fulfillment partners, customer support tools, analytics providers, and advertising partners.

  • From Shopify, which hosts and powers our store.

  • From partners or other third parties, where permitted by applicable law.

  1. HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, including to process payments, fulfill orders, arrange shipping, process returns and exchanges, manage your account, remember your preferences, enable product reviews, provide customer support, and create a more customized shopping experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including to send marketing emails, text messages, promotional offers, and other communications. We may also use your information to show you online advertisements for Brght products or services on our Website, other websites, and third-party platforms, including based on items you previously viewed, purchased, added to your cart, or interacted with.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, and prevent fraudulent, illegal, unsafe, or malicious activity, and protect the security of our Services.

Communicating With You

We use your personal information to provide customer support, respond to inquiries, send order updates, provide account notifications, and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws, respond to valid legal requests, investigate or participate in legal proceedings, enforce our terms and policies, and protect our rights, property, users, and business.

  1. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to third parties for legitimate business purposes, including:

  • With Shopify, vendors, and service providers who perform services on our behalf, such as payment processing, fulfillment, shipping, IT management, analytics, customer support, cloud storage, and fraud prevention.

  • With business and marketing partners who provide marketing services, advertising services, retargeting, analytics, or promotional support.

  • When you direct us, request us, or otherwise consent to our disclosure of certain information, such as through social media widgets, login integrations, or third-party services.

  • With our affiliates or within our corporate group.

  • In connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar event.

  • To comply with legal obligations, enforce our terms and policies, respond to subpoenas, search warrants, court orders, or other legal processes, and protect or defend our Services, rights, users, or others.

  1. RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants and Shopify.

In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit Shopify’s Consumer Privacy Policy.

  1. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate the Services, remember your preferences, understand how visitors interact with our Website, improve the shopping experience, measure performance, and provide personalized advertising.

You may be able to manage cookies through your browser settings. Please note that blocking or disabling cookies may affect the functionality of the Services.

Depending on where you reside, you may have the right to opt out of certain tracking or targeted advertising practices.

  1. THIRD-PARTY WEBSITES AND LINKS

The Services may contain links to websites or online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy policies and terms.

We are not responsible for the privacy, security, content, accuracy, or practices of third-party websites or platforms.

  1. CHILDREN’S DATA

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us at hi@trybrght.com to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.

  1. SECURITY AND RETENTION OF YOUR INFORMATION

We take reasonable measures to help protect personal information. However, no security system is perfect or impenetrable, and we cannot guarantee “perfect security.”

Information sent to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, including whether we need the information to provide the Services, maintain your account, comply with legal obligations, resolve disputes, prevent fraud, or enforce contracts and policies.

  1. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions under applicable law.

Right to Access / Know

You may have the right to request access to personal information that we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of personal information we hold about you and request that we transfer it to a third party, in certain circumstances.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information or to opt out of processing for targeted advertising purposes, as defined by applicable privacy laws.

If you visit our Website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt out for the device and browser used to visit the Website. If we are able to associate the device sending the signal with a Shopify account, Shopify may apply the opt-out request to that account as well.

Other than Global Privacy Control, we may not recognize other “Do Not Track” signals sent from your browser or device.

Managing Communication Preferences

We may send you promotional emails. You may opt out of receiving promotional emails at any time by using the unsubscribe link in our emails.

If you opt out of promotional communications, we may still send you non-promotional messages, such as order confirmations, shipping updates, account notices, or customer service communications.

  1. UK AND EUROPEAN ECONOMIC AREA RIGHTS

If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by local law, you may have additional rights, including:

  • The right to object to processing.

  • The right to restrict processing.

  • The right to withdraw consent where we rely on consent to process your personal information.

  • The right to lodge a complaint with your local data protection authority.

If you withdraw consent, this will not affect the lawfulness of processing based on your consent before withdrawal.

  1. HOW TO EXERCISE YOUR RIGHTS

You may exercise applicable rights by contacting us at hi@trybrght.com.

We may need to verify your identity before processing your request, as permitted or required by law. You may also be able to designate an authorized agent to make certain requests on your behalf. Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act on your behalf and may ask you to verify your identity directly with us.

We will respond to your request in a timely manner as required by applicable law.

  1. COMPLAINTS

If you have complaints about how we process your personal information, please contact us at hi@trybrght.com.

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

  1. INTERNATIONAL TRANSFERS

We may transfer, store, and process your personal information outside the country where you live, including in the United States and other jurisdictions where our service providers operate.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent UK transfer mechanisms, unless the destination country has been determined to provide an adequate level of protection.

  1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this Website, update the “Last updated” date, and provide notice as required by applicable law.

  1. CONTACT

If you have any questions about our privacy practices, this Privacy Policy, or would like to exercise any rights available to you, please contact us at:

Brght
Dobar Holdings LLC
312 W 2nd St PMB A2299
Casper, Wyoming 82601-2412
United States
Email: hi@trybrght.com

For the purpose of applicable data protection laws, Dobar Holdings LLC is the data controller of your personal information.